Rainbow Chorus and Tesco, Singing with Pride

August 8th, 2016

Tesco outA recent public performance tied in with our aim to become more involved in the wider Brighton and Hove community when Tesco, an official Pride sponsor, invited us to sing at its Hove store in the lead-up to Brighton Pride. On Saturday 30 July, 20 members of the choir assembled at Tesco Superstore in Hove to sing from 1 to 4 pm in the main entrance. Employees wore Pride T-shirts, Pride flags and banners were displayed around the foyer and Tesco had even arranged a fruit and veg display in the rainbow colours.

I could have listened to you energetic lot all day – beautiful.

Louise Holcroft from Freedman Brown, the PR agency who organised the sing-in, said: “The store team were delighted with how the day went! I could have listened to you energetic lot all day – beautiful.” The Chorus sang the repertoire that they would be taking to Amsterdam less than a week later and were very pleased with the reception from shoppers. “It can be presumptuous to assume people will want to hear an LGBT choir sing, even in the bubble of Brighton and Hove,” says Justin Hillier, Media and Comms lead for the Rainbow Chorus, “but passers-by seemed genuinely delighted to take a pause in their Saturday routine and listen to our performance, really heart-warming!”